A Vision for the Cigar

Come 1992, the cigar boom is nearly in full swing.  A man who began his career on Wall Street but by the 1990s had shifted his focus to publishing magazines saw an opportunity.

 

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Marvin Shanken, in response to what he claimed as “the increasing number of men who enjoy smoking expensive cigars,” introduced the world to Cigar Aficionado.

 

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This magazine, which is considered the catalyst of the 1990’s cigar boom, was instrumental to the establishment of the cigar as a strong American symbol of wealth, power, and success.  My research project’s thesis statement echoes this: Cigar Aficionado, being what ultimately kick-started the social revival of the cigar in the 1990s, made the cigar acceptable and stylish while it contributed to the cigar’s meaning as a symbol of masculinity, success, and indulgence that gives its user a sense of power and superiority – an idea perpetuated by advertisements and promotions during the 1990s.

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