The cigar is a long, thick bundle of cured tobacco – rolled in tobacco leaves – meant to be smoked or chewed on by its user. In the 1990s, the cigar as a product flourished, experiencing substantial increases in domestic sales, premium imports, and number of specialty shops dedicated to the cigar.
Around this same time, the idea of the cigar as a symbol of wealth and power began to develop, attributable to a few factors that can be narrowed down to the 1990s. If the cigar is so understood as illustrative of power and riches nowadays, what dynamics were at work in this decade to not only establish such an identity, but perpetuate it on a long-term scale? That is the question this project is dedicated to answering, and through research of the interconnectedness of the cigar and American culture, an answer has been found.